These two words are what often come up with ethical fashion these days. Heck, I use these two hashtags daily with our social media. But the question is what exactly is the difference between the two?
Slow fashion is focusing on consumption. Long lasting items and normally is often in line with a capsule wardrobe. Meaning they produce season-less items that are continually sold. Slow fashion brands normally encourage you to purchase less and to mix and match.
Sustainable fashion is focusing on the environment. What kind of impact will the production have? These brands are normally marketed using organic materials and small community based ethical production.
So where do we stand between slow and sustainable? I am a huge believer in staples and investment pieces. But this doesn't mean that I only purchase from 'slow or sustainable' fashion brands. I love to mix long term items with new season finds. Fashion and style is a passion of mine and it makes me feel good. Its just about being savvy and considerate. I put a lot of thought into what I buy and make sure its something I love and will wear.
For me the Curated is both a slow fashion item because it will last you a decade due to high quality and timeless design. Its sustainable because we do not over produce. We are incredibly efficient in our production, we work with a small family run mill and our cashmere is organic.
The 'other' dimension that is part of our label is that we are priced honestly. Our mark up to most items is less than 40%. As a business woman and someone who has travelled China I have a very strong connection with rural businesses and in supporting small factories grow to aid local community economies. As a wife and mother I believe women deserve luxury staples that are affordable.
With all the confusion its time to set the record straight. I took a big break from an online store to enjoy the every day joys of motherhood. Yet as time passed I really had this itch. The itch only got worse as I realised that a part of me always wants to run a business. It didn't matter on the size but more having that small little space where I could really test out new boundaries.
After much research and reflections I have worked out how to make cashmere affordable for both a business owner and the end customer. I thought about many of the ups and downs I had experienced but also at the cashmere industry as a whole. One day a random email changed everything.
So if you have noticed I may have been a little absent on social media its all for good reason. Preparing the new store. I will still post here about sustainable fashion and also about beauty, style and travel tips.
I can't wait to tell you more and show you more! Thank you for always sticking around :)
Much love and happy monday!
If there was an award for the ultimate wonder woman Janine Di Giovanni would be our pick. An award winning author and foreign correspondent who contributes to The Times, Vanity Fair, The New York Times and the Guardian. Besides being kick ass at her job Janine is a loving mother living in Paris. So when she emailed me asking if I would consider her as one of our inspiring women I had to pinch myself twice. Read below our little interview with her:
When was it that you decided you wanted to be a war and human rights journalist?
I always wanted to be a writer, from the time I could hold a pencil, but I never planned on being a war reporter. I studied Comparative Literture - I imagined I would be a novelist, but I had not really worked out how I would pay the bills doing that...What I did know, from a very early age, is that I wanted to be an independent woman and a free woman - which is not at all the way I was brought up. Women in my family were very conservative and traditional - and it was not always easy to try to forge my own path. At any rate, I went to Palestine while I was still a graduate student.
I met Diana over eight years ago in a small photography studio. She had just started her career as a photographer and it was obvious from the start that she was talented. As I have followed her career I've also watched her become a mother of two gorgeous little girls and always wondered how does she do it?