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David Jones Launch

Last month we celebrated the arrival of The Curated into David Jones stores across the nation. A special moment for our label as we venture into new avenues for our brand. It is such an absolute honour to join so many iconic brands that are housed under David Jones.

As a little girl growing up in Adelaide, David Jones was the first department store I went to. A sentimental place that holds so many key memories of my childhood, shopping with my other and now our first Australian stockist.

There isn't a moment that I don't feel complete gratitude for where this journey has taken us. We wouldn't be here without the support of our community who has believed in the brand since it's inception.

Stocked in Adelaide, Melbourne, Sydney and online exclusively.

Photos by Daniel Hanslow


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